Set TV’s army of enthusiastic YouTubers might lead you to believe that it’s a groundbreaking new internet TV service. However, information we’ve uncovered on the company has led us to believe that Set TV is definitely not legit.

A few weeks ago, Universal, Columbia, Disney, 20th Century Fox, Paramount, Warner Bros., Amazon and Netflix joined forces to sue the pants off an IPTV box vendor called TickBox. Set TV and other IPTV resellers like it may be their next targets.

Legal or Illegal? It’s Getting Hard to Tell the Difference

Now that DirecTV, Sling TV and several other big name cable TV replacement services have hit the market, it’s difficult to tell the difference between a legitimate internet TV service and an illegitimate one.

Like Sling TV, Set TV offers plans that start at $20. However, the amount of channels (500+) you get with Set TV far outweighs what you get with Dish Network’s Sling TV.

So how does Set TV – a small business based in Florida – manage to offer hundreds more channels than a corporation with massive resources like Dish Network?

Though Set TV looks squeaky clean on the surface, the man behind the scenes has been involved with a number of questionable internet business ventures.

Meet the Man Behind Set TV

Set TV boss Jason Labossiere. Source: YouTube

According to the Better Business Bureau, Jason Labossiere is Set TV’s “principal managing member.”

In 2014, AndroidPolice linked Labossiere to a misleading domain. Labossiere and his business associates were apparently using an official sounding site to sell a device that AndroidPolice described as a “crappy Android set-top box.”

An unsatisfied customer sent a text to complain about his set-top box after it started freezing, and this was the response he allegedly received from Labossiere:

Screen Shot 2017 12 07 at 2.07.20 PM
Source: Google Plus

AndroidPolice was also able to dig up Labossiere’s YouTube account, which contains promotional videos for the HCG Diet – an extreme, totally illegal weight loss program that involves injecting HCG (human chorionic gonadotropin).

Screen Shot 2017 12 07 at 3.12.07 PM
Source: YouTube

“Companies that sell over-the-counter HCG weight-loss products are breaking the law.” – Katherine Zeratsky, R.D., L.D., Mayo Clinic

How IPTV Piracy Works

IPTV pirates are people who connect their computer to their cable box or satellite dish and resell or share feeds of their channels to the public.

Run-of-the-mill IPTV pirates share free links to paid sports channels on social media sites and on private internet forums. Pirates that distribute sports links in this manner typically make money by attaching ads to the video streams.

The market for these types of IPTV feeds is limited. People looking for free access to sports channels often have to wade through seedy sites that are filled with pornographic ads or forums that are filled with fake or broken links.

The “family friendly” piracy boom

In recent months, some IPTV pirates have attempted to go mainstream. Instead of harvesting money from free links through ads, they’ve started setting up simple, family-friendly, legitimate looking paid services and websites.

In November of 2016, TorrentFreak found an easy-to-use IPTV service that was selling cheap access to 3,000+ cable TV channels.

The unnamed pirate IPTV service that TorrentFreak identified offered a user friendly interface that resembled a typical cable TV program guide.

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Source: TorrentFreak

Where IPTV pirates go to learn the ropes

Prospective IPTV pirates join various private forums to learn about how to start their own IPTV services. These forums are knowledge hubs that contain reviews of various IPTV servers along with instructions for how to configure and use them. IPTV pirates also use private forums to network, trade gear and get help with technical issues.

In recent months, business-to-business services for wanna-be IPTV resellers that lack technical know-how have started popping up around the web.

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Source: Quora

On Fiverr and other job sites, people with IPTV knowledge help set up IPTV payment systems. Technicians that specialize in setting up IPTV websites and apps sell their services, too.

Screen Shot 2017 12 08 at 1.30.06 PM
Prospective IPTV pirates that don’t know how to set up their own IPTV apps can simply hire a technician to do the legwork. Source: Fiverr

“Too Good to Be True” Alert

Like the pirate IPTV service that TorrentFreak spotlighted, Set TV offers a hard-to-believe subscription plan.

Here’s how Set TV’s basic plan compares to basic plans from mainstream internet TV services.

  • Sling TV. 30+ channels for $20
  • YouTube TV. 40+ channels for $35
  • Hulu with TV. 50+ channels for $40
  • DirecTV Now. 60+ channels for $35

Set TV’s $20 plan comes with 500+ channels, including many premium channels that you have to pay extra for to get through Sling TV, YouTube TV, Hulu with TV and DirecTV Now.

Screen Shot 2017 12 07 at 11.54.06 AM
Source: Set TV

The Set TV Interface

Set TV sells their own set-top box that comes with Set TV preloaded, but they also have apps for Windows, Mac and Android.

I tried out Set TV for macOS to see if it pulls up video streams. The Mac version of Set TV actually does work quite well.

Screen Shot 2017 12 08 at 10.55.13 AM

In addition to 500+ live channels, there’s also a VOD section that brings to mind Netflix.

Screen Shot 2017 12 08 at 11.12.31 AM

Though I did run into some content that refused to load, the vast majority of Set TV’s channels and videos worked like a charm.

Set TV Insists It’s Legit

In order to find out more about Set TV, we opened up a chat with one of their technical support representatives.

The representative assured us that Set TV was properly licensed.

Chat started on 05 Dec 2017, 04:39 PM (GMT+0)

(04:47:19)       Nikki: Hello!
(04:47:25)        Nikki: How can I help you?
(04:48:19)        Visitor 13645095: I want to know if the streams you guys offer are licensed by the networks themselves
(04:48:47)        Nikki: Yes, it is.
(04:49:48)        Visitor 13645095: Really? The cable networks allowed you to create a service that offers 500 channels for $20?
(04:50:32)        Nikki: Yes. Please check our website

The next day, we sent in an email to [email protected] to request proof that the company had worked out deals with the cable channels that it sells.

The company responded with an email indicating that its business deals are “confidential matters.”

Screen Shot 2017 12 07 at 3.31.11 PM

Better Business Bureau Rating: F

It’s very odd that the Customer Care team encouraged us to go take a look at their horrible Better Business Bureau reviews.

Set TV currently has a Better Business Bureau rating of  “F”.

Screen Shot 2017 12 07 at 4.11.04 PM
Source: BBB

If Set TV’s BBB complaints are to be believed, service lapses are frequent and customer support is extremely slow and poor.

Many of Set TV’s unsatisfied customers complained about rude, dismissive customer support responses. Several also noted some odd noises in the background.

One unhappy customer reported that she heard “a baby crying or whimpering” while on the phone with a support representative. During the call, the customer was allegedly told that she’d be “banned from the services” until she removed her complaint from the BBB site.

A different Set TV customer reported that he heard “children, dogs and roosters in the background” while trying to resolve an error that prevented him from using the product.

“I am livid, I could not advance from this screen after following directions. I just paid my $20 monthly fee on 9/6/17 and CANNOT WATCH TV and no one is willing to help with this error code.”

Set TV’s Army of Influencers

Set TV’s Better Business Bureau reviews and complaints are entirely negative. Set TV’s paid YouTube promoters, however, paint a much rosier picture.

Several YouTubers with large followings have teamed up with LaBossiere and his associates to publicize his latest business venture.

YouTube personalities that have joined forces with Set TV include:

  • “Solo Man” Onill Mancebo
  • Shane Starnes aka “DroidmodderX”
  • Kevin the “Tech Ninja”
  • Peter Carcione of HowToSetup.TV
  • “Plus size fashion influencer” Passion Jonesz

Another curious detail: all the YouTube videos embedded on the Set TV site lead directly back to Set TV’s YouTube channel. If Set TV’s promoters ever change their mind about Set TV, it’ll be very difficult – if not impossible – to have their testimonials removed from the web.

How Long Will Set TV Last?

If Set TV lied to us and are in fact operating illegally, the “burden of proof” will fall on them if authorities come knocking at their door.

As mentioned above, Universal, Columbia, Disney, 20th Century Fox, Paramount, Warner Bros., Amazon and Netflix recently joined forces to sue an IPTV box vendor called TickBox.

A few weeks ago, TorrentFreak reported that Dutch anti-piracy outfit BREIN shut down and fined 170 IPTV pirates.

Final Thoughts

Because Set TV claimed to be legit yet refused to offer any proof, believing the company requires a gigantic leap of faith – especially given Set TV boss Labossiere’s past.

Labossiere has already been called out by other publications for using a legit-sounding domain to trick people into buying poor quality set-top boxes. The fact that Labossiere has promotional videos about illegal diet plans on his YouTube channel isn’t exactly a good look, either.

We think it’s safe to conclude that Set TV refused to provide evidence that it’s legit simply because it can’t. Though Set TV’s interface and website look nice, at its core Set TV is likely just another IPTV bandit.

  • Michael Jacobs

    I watched a You Tube promoting this SetTV..for free I have been watching 24 test…works fantastic…was going to make the jump..even for the $55/3 months..dont know if this is US funds,likely…something is fishy too me now..trying too find a legit one is hard..

  • NYCowboysFan

    Jason also said some things to me that are considered inappropriate. The guy just has no idea how customer service works. It sounds like him and his associates are just trying to get rich quick and then leave town.

  • Firestick Guy

    An interesting article coming from a website with instructions on how to install App in Kodi that allows you to watch tons of cam movies(guaranteed jail time if you are caught recording), as well as other App offering live tv as well. Kind of hypocritical if you ask me. Some of the most popular posts on this website are how to install Exodus, Live TV App, Covenant, Live Sports App. Yeah. Streaming is legal.

  • mmgood49

    So, I joined Set TV yesterday in order to watch the college football playoff games, without the buffering that I get with the ESPN app, and this morning I got an email from my service provider about copyright infringement. The picture was great but not worth the hassle.

    • Firestick Guy

      Use a VPN

  • Samantha

    Signed up before I found this article (and a few others like it). Wasn’t too easy to set up, but finally got it. Started watching some TV and found channels with no feeds and buffering. When prime time hit, total loss. It isn’t my router or internet service, it’s them. Not worth it if you are a binge tv watcher. The volume and video quality varies from channel to channel too so keep your TV remote handy.

    • James Early

      Can you beat it for 20$ a month?

  • Tim W

    So you you claim they are for sure illegal yet you did not provide one shred of PROOF they are. You showed the supposed owner is no pope but neither is the CEO of any cable or TV station now are they???

    So where is YOUR PROOF of it being illegal?

    Look how fast illegal feeds are shut down on Youtube google etc yet here is a site that comes up at or near the top of google search returns for IPTV and related is according to you based in the USA where most all the premium syndicates are. A very easy country to get these these types of things shut down yet still up and running

    I guess if going by long term price cost open Sat TV must be illegal as well? After all most all those stations SYFY DIY MTV etc are actually free and open. When you pay for dishnetwork you are paying to have a boxed service on a specific sat so the dish can be small and no motor to align it with dif sats. For $1K you can have free sat for life basically for the cost of the equip. No you do have to pay for the premiums HBO etc but that is dif. An open sat setup typically accesses 1000+ stations. free. Cost is equip only. Hmmmm So who is really scamming here? Dish DirectTV etc. make billions transfering those sat signals to there leased sat signal space for pennies comparatively. Hell at least cable had to actually run all that cable all over the USA and paid for it. These companies do basically nothing in terms of real infrastructure and are nothing more than bulk resellers at best.

  • Troy Swartwood

    These guys are fraud. They have an affiliate program but when it comes to paying their affiliates they disappear or come up with every reason not to pay you. Not to sure if its legit or not, thats not why I’m complaining. I do feel they are in it just to get rich quick, but thats a whole other story.

  • Warning to Set Tv Affiliates
    SET TV does NOT pay. They owe me over $5000 and refuse to pay me! After being with the company nearly 4 months, and promoting their service, I brought them in over $200,000 in revenue, 55 sub affiliates and over 10,000 customers. Once I got to earning 10k a month, they asked for my adwords password and I refused. (it specifically states in the back office we are allowed to use ppc), but they change the rules to suit them. The affiliate program also says they pay 5% on downline sales, but I assure you very few people get paid that. The have shorted my downlines’ paychecks and mine as well several times. Once I started complaining to the owners, Jason Labossiere, and Nelson Johnson, they stopped paying me. Do not trust these guys. The affiliate manager/partner “Tom” is not his real name. His real name is Sean Beaman. These guys are nothing but liars and thieves. I wish I could show you some of the screen shots of conversations with these guys. You would not believe how incredibly rude and unprofessional they treat their affiliates and customers. Anyone is welcome to contact me on facebook to show you the screen shots.

  • Chung Cuc

    In regards to a baby crying and pet noises in the background of customer service calls. You should know that many large retailers contract out customer service to companies with at home reps. At&t, Best Buy, DirecTV, Apple & Amazon are just some that have reps answer phones at home so while they frown upon background noise and that can get you terminated it is not a good indicator of a companies legitimacy.

  • Opus Dopus

    Look! Regardless of the issue around it’s legitimacy, if I can cut corners by not paying these big providers 100+ a month for just basic channels, not to mention wanting the super and sports channels, then it’s on! It’s just a dam shame what/how these providers are charging the public to watch televisions. It’s good that services like this surface and challenge the status quo. It puts the big providers in the position to offer affordable channel packages so that not only the well off can watch good programs, but everyone. Something has to break here. The exploitation has gotten out of hand. Not to endorse the illegitimacy thing, if SetTvNow is illegal, but for $20 a month verses $170+??? Come on man!! Who wouldn’t!!

    Until there’s a huge break here, companies like Set TV Now and others will keep popping up because shit is just too high!!

  • If you look at Jason’s rap sheet, you might get an understanding of who this guy is.